Monday, 17 October 2011
First ever coupon from coke
Coke Products over the years
launched in 1985 Was available in Canada starting in 1996. Called "Cherry Coca-Cola (Cherry Coke)" in North America until 2006
| launched in 2006 Only available in Bosnia and Herzegovina, New Zealand and Japan |
| launched in 2007 Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria and Switzerland it's sold unter the label Mezzo Mix. Currently available in Coca-Cola Freestyle fountain outlets in the United States since 2009. |
launched in 2006 Was replaced by Vanilla Coke in June 2007
launched in 2001 and discontinued in 2005 Available in: 
launched in 2005 | Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States. |
launched in june 2005 and discontinued end of 2005 Was only available in New Zealand. Currently available in the United States in Coca-Cola Freestyle fountain since 2009.
launched in | 1983 | The caffeine free version of Coca-Cola |
launched in | 1886 | The original version of Coca-Cola. |
Wednesday, 12 October 2011
Glass Coca-cola bottle
This giant Coca-cola bottle is in the american museum for everyone to come and view i just thought the scale of this looked really interesting so i added it to my research.
Tuesday, 11 October 2011
Coca-cola and Pepsi brand development
Over the years the Coca-cola and Pepsi Logo designs have changed alot as you can see from the year that Coke and Pepsi was introduced the both drinks company have been in competition you can see a massive change to the logo design from when they were first introduced they look more sleek and stylish.
Bottle development
Over the years you can seen that the packaging of Coca-cola has changed and developed into this very strong brand. the first ever bottle design does'nt look very appealing as it makes me think of medicine but over the years the shape of the bottle has developed into this well recognised brand.
History of Coca-cola
The prototype Coca-Cola recipe was formulated at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.[4][5][6] He may have been inspired by the formidable success of Vin Mariani, a European coca wine.[7]
In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Coca.[8] The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.[9] It was initially sold as a patent medicine for five cents[10] a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health.[11] Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.[12]
By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888.[13] The same year, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's son Charley Pemberton began selling his own version of the product.[14]
John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.[15]
In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.[16]
Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia.[17] Cans of Coke first appeared in 1955.[18] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company.[19] The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.[20]
Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
New Coke
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to a variation of the old old formula, under the name Coca-Cola Classic on July 10, 1985.
In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola." The word "Classic" was truncated because "New Coke" was no longer in production, eliminating the need to differentiate between the two.[22] The formula remained unchanged.
In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States.[23] The change is part of a larger strategy to rejuvenate the product's image.[23] The word "Classic" was removed from all Coca-Cola products by 2011.
In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke. However, some Costco locations (like the ones in Tucson, Arizona), sell imported Coca Cola from Mexico.[24]
Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being introduced, but the price was going up to $1.19.[25]
After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves — the leftovers of the cocaine-extraction process with trace levels of cocaine.[29] Coca-Cola now uses a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey.
In the United States, the Stepan Company is the only manufacturing plant authorized by the Federal Government to import and process the coca plant,[30] which it obtains mainly from Peru and, to a lesser extent, Bolivia. Besides producing the coca flavoring agent for Coca-Cola, the Stepan Company extracts cocaine from the coca leaves, which it sells to Mallinckrodt, a St. Louis, Missouri pharmaceutical manufacturer that is the only company in the United States licensed to purify cocaine for medicinal use.[31]
Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (12.9 mg per 100 ml).[33]
In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, essentially a non-alcoholic version of French Wine Coca.[8] The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.[9] It was initially sold as a patent medicine for five cents[10] a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health.[11] Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headache, and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal.[12]
By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola Company in 1888.[13] The same year, Pemberton sold the rights a second time to four more businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy and E.H. Bloodworth. Meanwhile, Pemberton's son Charley Pemberton began selling his own version of the product.[14]
John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the other two manufacturers could continue to use the formula. So, in the summer of 1888, Candler sold his beverage under the names Yum Yum and Koke. After both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in late 1888, in order to force his two competitors out of the business. Candler purchased exclusive rights to the formula from John Pemberton, Margaret Dozier and Woolfolk Walker. However, in 1914, Dozier came forward to claim her signature on the bill of sale had been forged, and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well.[15]
In 1892 Candler incorporated a second company, The Coca-Cola Company (the current corporation), and in 1910 Candler had the earliest records of the company burned, further obscuring its legal origins. By the time of its 50th anniversary, the drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients.[16]
Coca-Cola was sold in bottles for the first time on March 12, 1894. The first outdoor wall advertisement was painted in the same year as well in Cartersville, Georgia.[17] Cans of Coke first appeared in 1955.[18] The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design that is now so familiar. Asa Candler was tentative about bottling the drink, but two entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899 Chattanooga became the site of the first Coca-Cola bottling company.[19] The loosely termed contract proved to be problematic for the company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers.[20]
Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in small quantities, as an over-the-counter remedy for nausea or mildly upset stomach.
New Coke
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke". Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to a variation of the old old formula, under the name Coca-Cola Classic on July 10, 1985.
21st century
On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968.[21]In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola." The word "Classic" was truncated because "New Coke" was no longer in production, eliminating the need to differentiate between the two.[22] The formula remained unchanged.
In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States.[23] The change is part of a larger strategy to rejuvenate the product's image.[23] The word "Classic" was removed from all Coca-Cola products by 2011.
In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke. However, some Costco locations (like the ones in Tucson, Arizona), sell imported Coca Cola from Mexico.[24]
Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce bottle has sold well at 99 cents since being introduced, but the price was going up to $1.19.[25]
Use of stimulants in formula
When launched Coca-Cola's two key ingredients were cocaine and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes).[26][27]Coca — cocaine
Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. Coca-Cola once contained an estimated nine milligrams of cocaine per glass. In 1903 it was removed.[28]After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves — the leftovers of the cocaine-extraction process with trace levels of cocaine.[29] Coca-Cola now uses a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey.
In the United States, the Stepan Company is the only manufacturing plant authorized by the Federal Government to import and process the coca plant,[30] which it obtains mainly from Peru and, to a lesser extent, Bolivia. Besides producing the coca flavoring agent for Coca-Cola, the Stepan Company extracts cocaine from the coca leaves, which it sells to Mallinckrodt, a St. Louis, Missouri pharmaceutical manufacturer that is the only company in the United States licensed to purify cocaine for medicinal use.[31]
Kola nuts — caffeine
Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. In Britain, for example, the ingredient label states "Flavourings (Including Caffeine)."[32] Kola nuts contain about 2 percent to 3.5 percent caffeine, are of bitter flavor and are commonly used in cola soft drinks. In 1911, the U.S. government initiated United States v. Forty Barrels and Twenty Kegs of Coca-Cola, hoping to force Coca-Cola to remove caffeine from its formula. The case was decided in favor of Coca-Cola. Subsequently, in 1912 the U.S. Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label.Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (12.9 mg per 100 ml).[33]
Monday, 10 October 2011
My proposal
I have chosen to analyse the brand Coca-cola the reason for choosing this brand is
it’s a very popular drinks brand. I intend to research into the history of brand, and show how much the logo it self it has changed over the years and also I want to research the target audience and show what the brand was originally used for and how it has had such an impact all over the world as its a globaly recognised brand. I also intend to research its main competitors and find out how Coca-cola has stayed at the top of the market for all these years.
it’s a very popular drinks brand. I intend to research into the history of brand, and show how much the logo it self it has changed over the years and also I want to research the target audience and show what the brand was originally used for and how it has had such an impact all over the world as its a globaly recognised brand. I also intend to research its main competitors and find out how Coca-cola has stayed at the top of the market for all these years.
Some of the facts about the brand Coca-cola
- Coca-cola was originally planned as a patent medicine when it was invented by John Pemberton in the late 19th century.
- The Coca-cola recipe was formulated originally as a coca wine called Pembertons french wine coca.
- Originally when the drink was first made it contained an estimated nine milligrams of cocaine per glass, but in 1903 it was removed.
- Coca-cola is a very huge brand world wide some of the other products this brand makes are diet coke, coke zero, cherry coke, Fanta, Sprite, Oasis, and etc.
- Pepsi is usually the second selling drink to consumers after coke in sales.
- Coca-Cola has stated that Pepsi was not its main rival in the UK, but rather Robinson drinks.
Planning the work load
- First week I will start off by doing the research on the history of brand, how it was created and the purpose of it.
- Second week I will research the logo and how the curning of the font has changed.
- Third week I will research other names the brand makes and the competitors.
- Fourth/ fifth week I will start thinkg about finishg all the research and analysing the brand.
- Sixth week hand in design analysis research book.
Design brief assignment 1
Design Analysis proposal and research book
Introduction
The aim of this assignment is to give full consideration to the use of design and visual imagery as used in a wide variety of situations. Following the discussions of the meanings that can be derived from and attached to specific instances within visual culture, i am required to select an existing design output that relates to a personal area of interest for analysis.
The design output ( potentially a product. brand, website, an aspect of service design) will then be investigated through in-depth analysis involving key 'de-coding' stratergies that will be explored in class. This process will culminate in the students personal design analysis reports that will take the form of a creative research book. Thease will be supported by visual examples and are expected to analyse and interpret the choosen design output while making reference to communication theories, cultural significance, the role of consumer, historical context.
Brief
Research a design output that is of particular interest to you and and, following the submission of an initial proposal, produce a broad in-depth visual analysis.This could involve an investigation into a manufactured product.
Introduction
The aim of this assignment is to give full consideration to the use of design and visual imagery as used in a wide variety of situations. Following the discussions of the meanings that can be derived from and attached to specific instances within visual culture, i am required to select an existing design output that relates to a personal area of interest for analysis.
The design output ( potentially a product. brand, website, an aspect of service design) will then be investigated through in-depth analysis involving key 'de-coding' stratergies that will be explored in class. This process will culminate in the students personal design analysis reports that will take the form of a creative research book. Thease will be supported by visual examples and are expected to analyse and interpret the choosen design output while making reference to communication theories, cultural significance, the role of consumer, historical context.
Brief
Research a design output that is of particular interest to you and and, following the submission of an initial proposal, produce a broad in-depth visual analysis.This could involve an investigation into a manufactured product.
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