My proposal

I have chosen to analyse the brand Coca-cola the reason for choosing this brand is
it’s a very popular drinks brand. I intend to research into the history of brand, and show how much the logo it self it has changed over the years and also I want to research the target audience and show what the brand was originally used for and how it has had such an impact all over the world as its a globaly recognised brand. I also intend to research its main competitors and find out how Coca-cola has stayed at the top of the market for all these years.

Some of the facts about the brand Coca-cola

• Coca-cola was originally planned as a patent medicine when it was invented by John Pemberton in the late 19^th century.
• The Coca-cola recipe was formulated originally as a coca wine called Pembertons french wine coca.
• Originally when the drink was first made it contained an estimated nine milligrams of cocaine per glass, but in 1903 it was removed.
• Coca-cola is a very huge brand world wide some of the other products this brand makes are diet coke, coke zero, cherry coke, Fanta, Sprite, Oasis, and etc. 
• Pepsi is usually the second selling drink to consumers after coke in sales.
• Coca-Cola has stated that Pepsi was not its main rival in the UK, but rather Robinson drinks.

Planning the work load

• First week I will start off by doing the research on the history of brand, how it was created and the purpose of it.
• Second week I will research the logo and how the curning of the font has changed.
• Third week I will research other names the brand makes and the competitors.
• Fourth/ fifth week I will start thinkg about finishg all the research and analysing the brand.
• Sixth week hand in design analysis research book.