Monday, 12 December 2011
Development for my advertisement
This is where i am starting off how to design my advertisement so far i have only drawn the outline and just added the text i want for my advertisement
I used the colour green to see how it would look so far so good i really like how my advertisement is comming along with the christmas theame
I just again experimented with the two colours i have choosen to use for my advertisement for christmas coke
Thursday, 8 December 2011
Wednesday, 7 December 2011
Development of my advertisement
This is firstly the outline of my advertisement i got an image of the coca-cola bottle and i traced around the bottle to get this outline i did the same for the coca-cola logo
Tuesday, 6 December 2011
Design 1 for advertisement
Rationale
For the second part of my design brief i have decided after doing my research i want to design a Christmas advertisement for coca-cola which will only be on for a limited time, i also want to design a limited edition coke bottle design which will only be for Christmas the reason why i have choose to do this is i really like how coca-cola creates their advertisements and ties in family, holidays and friends together and i would like to produce something like this i have chosen to use the colors red and green to get this message across this is because once upon a time Santa clause was green and all of a sudden coca-cola has changed him in to red to fit their brand so i want to show you can still have a green Santa clause and fit in the brand coke i am going to portray this in my illustrations and designs
Tuesday, 15 November 2011
brainstorm
i have choosen 3 words from my brainstorm PRESENTS, CHRISTMAS PUDDING AND HOLLY i am going to design limited edition bottle designs for christmas
Review of my research
As i am going along with my research i have found out that Coca-cola have used different types of advertising and use only one style. So my aim is to design something that will fit in their criteria and go with their image.
Different drinks brand
These are some of the different drinks brand the reason for researching this is so it will help me understand different brands and have an open mind of the brand i have chosen to research.
Random Poster designs
These are just some random Poster designs i have come across which i thought looked very interesting and would inspire me to develop my own designs i like different aspects of the illustrations and i think if i combine few of my ideas i could come up with a design that will fit the image of the brand Coca-cola
Monday, 14 November 2011
Andy Warhol
I really like this piece of work from the artist Andy Warhol i like the fact that this piece looks as its done by screen print each time he has used a different colour combnations. This is the type of work i would like to experiment in my own designs and see if it works well with the brand i have choosen.
This illustration is really plain as it only consists of the colours black and white but then again its really effective as the coke bottle stands out and the colours make the design look classy, so illustrations and designs don't need to be very complicated to get the message across.
This is one of my favourite piece of work as i really love the way it looks its really vibrant and it stands out i like the way it ties in to the 21st century and also the way the design has been reflected to look identicle on each side this again is inspiring me to design a piece of work similar to this so i could mirror it so both of the design aspects look identicle
This is something that caught my eye i like the style of the design. the images on this design work very well together this reminds me of the pop era.
Experience The Great Happyfication
This is one of the videos of Coca-cola i really like the reason being is i like how this video consists of animated characters also i like how its cartoon like and its really interesting to watch this video relates to the target audience of this product as everyone will enjoy watching it.
Coca Cola Christmas Commercial old
The reason i have looked into christmas advertisements that Coca-cola have produced is i am thinking of designing a advertisement for christmas i love the fact that this product protrays that this drink brings the family togather also the fact that the holidays are coming so drink coke and celebrate.
A little history about Pepsi
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[3]
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfieldwas the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.
In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[5]Eight years later, the company went bankrupt again. Pepsi's assets were then purchased byCharles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.
On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.[6]
Main Competitors
Pepsi is the main competitor of coke i really like this illustration as it shows the two can are having a boxing match i think the message is very clear that they are in competition
Advertisements Coca-cola
This Coca-Cola advertisement from 1943 is still displayed in the small city of Minden, Louisiana.
The message in this advertisement is 'A classic never goes out of style' the way they have designed this advertisements with all the classsic music artists works really well as coke is a classic drink and it wont go out of style the images go really well with the design of the coke bottle
This design is very vibrant the colours that have been used caught my eye so i decided to add this to my research i like the way that all things that make you happy are coming out of the top of the bottle and all the images put togather form the shape of a heart this is very effective, I also like the slogan they have used 'The coke side of life'.
This design reminds me of the olden days the reason for this is it looks old and vintage as it has been photographed on a wooden chopping board with fruits and cheese around it, The only thing that really stands out is the brand it also portrays that this drink is a classic and it goes well with everything.
Monday, 17 October 2011
Coke Products over the years
launched in 1985 Was available in Canada starting in 1996. Called "Cherry Coca-Cola (Cherry Coke)" in North America until 2006
launched in 2006 Only available in Bosnia and Herzegovina, New Zealand and Japan |
launched in 2006 Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria and Lithuania
launched in 2007 Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria and Switzerland it's sold unter the label Mezzo Mix. Currently available in Coca-Cola Freestyle fountain outlets in the United States since 2009. |
American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation of Bosnia and Herzegovina, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, Norway, RĂ©union, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, and West Bank-Gaza
Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States. |
launched in june 2005 and discontinued end of 2005 Was only available in New Zealand. Currently available in the United States in Coca-Cola Freestyle fountain since 2009.
1983 | The caffeine free version of Coca-Cola |
1886 | The original version of Coca-Cola. |
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